The growth of the cosmetic industry in the U.S.A. is a prime example of the dynamics of industry. From 1914 to 1966 the retail cosmetic sales within the U.S.A. went from almost $40 million to well over $3 billion. Part of the reason for this upsurge can be attributed to the increased interest shown by men in cosmetic products such as various shaving creams, colognes, hair tonics and conditioners. 

Because of the importance of this field of chemical science, it seemed pertinent to produce a chemical formulary specializing in cosmetic preparations of all types. 

The formulas and data in this book have all been contributed within the past twelve months by the companies listed on page iv. They are printed as contributed and thus there are variations in manner of presentation. The formulas included here are of an experimental nature and are intended to be used as starting points for the industrial chemist, and for those who wish to experiment in their own right. Many of the formulas can serve as successful products without any alterations required. However, once the chemist has familiarized himself with the formulas as they stand, the adventure of individual experimentation begins.